It’s finally entered the third term of my study where another challenge must be faced by my own. Still remind the same with the previous term, I still have my online classes because found many difficulties to return back to Singapore from Indonesia. However, this matter will not become an obstacle for me and reduce my desire to continue learning since they said that knowledge can be found by anyone, anywhere and anytime, right? Before discussing anything else, please allow me to share my unforgettable experience about the event that I created with my classmates at the end of last term.
Fashion Proof Development Planning subject require my classmates and I to make an online event. To be honest, I really want to experience on making a real event like a fashion show or fashion talk show where we can having fun together, meet each other face to face, busy preparing the event and many more. But unfortunately, Covid19 pandemic makes everyone stay at home to take care of their health. That is why; we decided to create an online interview session through the Instagram live. Asteria is the name of this online event where the aim is to give advice to newly graduated students to get a better understanding of how the fashion industry works and what skill sets are required to achieve success.
In my opinion, the hardest thing that I found when preparing this event was looking for inspiring people who were willing to the speakers. I am the one who responsible for finding and contacting all potential speakers where for the first few moments no one has responded to my email. This really makes me nervous since it is getting closer to the day of Asteria event. With the help of Ms Anisa, we started to get a few names that were willing to be the speakers which include 04 designers (who also have their own fashion label) Lisa Teng, Aurelia Joyan Trudy, Amos Ananda, Shannon Lee and 01 influencer, Claudia Novira.
Moreover, I am also responsible to prepare the different set list questions for each speaker. Doing this task was difficult but also enjoyable experience because I had to find out more about the background of each speaker. Unfortunately some of the don't have too much information on the Internet which makes me quite frustrated. After all classmates and lecturer have agreed with all questions, I must send it to the speakers so they have time to prepare before sharing at the event. More than that, I have to keep in contact with all the speakers to giving them reminder and also be someone who can be asked at any time.
Not forget the obligation as a marketing student; my friends and me take turns to creating content that we fill on Instagram (@rafflesfashion.sg) where each post has more than 80 likes. We also succeeded in increasing more than 40 followers in Instagram within 3 weeks. Beside instagram, we also promote this event through email marketing to all Raffles students, facebook advertisement, and also EVENTBRITE. Through EVENTBRITE, we got 20+ peoples registered to attend the live session. The last one, we spread press releases to well-known magazine and newspaper companies in Singapore to ask for sponsorship.
Social Media Content for Asteria
This free online event was held smoothly. Each speaker provides very useful information and encourages people to be more creative in order to be able to compete in the fashion industry. Although several times there is a poor connection, we have 200+ viewers in total who follow the live session.
In conclusion, I am happy to have experience making this online event. Here our creativity is honed to create something useful and also remain interesting. Through this event, I can improve my communication skill where I learned to be able to deliver in a polite, concise and clear manner for each speaker. Teamwork also strengthens the bond between classmates and me where we have to be brave to express opinions and accept gracefully every agreement. Overall, Asteria will be an unforgettable experience for me.
Comments