Jajan Studio

Safira Dara Larasati
Jan 25, 2020
1 min read

Jajan Studio is a brand that I created for Fashion Marketing Project.

Jajan Studio is an Indonesia-based ready-to-wear clothing line established in early 2019. The name is derived from Indonesia local term, "Jajan", which described as purchasing activity. The brand is built on the foundation of the people's unfortunate lack of knowledge and consciousness toward the lavish food culture of Indonesia. Through an approachable, wearable design, Jajan Studio invites Indonesian women to explore Indonesia's rich delicacies through every single piece created.

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Cemilan Betawi Spring/ Summer 2019

Jajan Studio’s first collection offers a creative concept in which every fine detail is inspired by light cuisines originating from the Betawi culture that can be found around DKI Jakarta locals. Being the nation’s capital, the brand is eager to take you to an adventure, exploring and learning about its cuisine and delicacies in a city known for its busy bustling streets.

Among the rich variety of Betawi’s cuisine culture, Jajan Studio chooses Roti Buaya, Kue Geplak, Kue Cucur, Kue Cincin, Leker, Getuk, Lepet, and so much more as inspirations for crafting daily wear essentials fit for the modern era. Every single dish is translated in different ways, from design, details, to color application. From the dishes that have been chosen, the collection offers a neutral color palette dominated by shades of browns and a pop of brighter tones to bring the design to life.

Jajan Studio's photo shoot