Linean is a local Indonesian brand that was established in 2017. The founders focus on creating ready to wear clothing with the concept of slow fashion to simultaneously educate Indonesians about the importance of protecting nature and the environment. All their clothes are made with organic fabrics such as linen, cotton and rayon.
Below is an interior store design that I made for the Linean brand that I adjusted to the brand image they want to convey to customers. The atmosphere that I want to highlight is the impression of “homey” in order to make the customers feel comfortable while shopping. Most of the furniture is made of wood including the use of parquet flooring. Moreover, there are plants inside the store as one of store decoration where this can provide freshness as well as emphasizing the identity of Linean. The choice of brown color for the walls is deliberately chosen because according to the psychology of color, chocolate represents warmth, natural color and healing.
Comments