Nikicio is a local Indonesian brand founded by Nina Nikicio in 2007. Nina graduated from Fashion Business at Lasalle International College and launched her own label based on the belief that each outfit must last more than one season. In each Nikicio collection, they produce classic pieces as well as minimalists with high-class construction and reasonable prices for Indonesian people.
For this project I am redesigning Nikicio’s website. Minimalist design still maintained from before. The color base website is equipped with white to strengthen the impression that the brand want to show which are simple and clean. Website is also equipped with home, shop, about, blog, my account and shopping bag pages. The about page will tell you about the background of the brand including the founders. Just like other brand websites, the shop page will show the products they sell that are divided according to the category and also features. Interestingly, this time I added a blog page, where here Nikicio can share stories along their journey to customers. This can strengthen the bond between brand and customers.
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