Last term, I had join Vedett & Berliner Pilsner Art Competition. The competition aims at bringing brand awareness and also the local art scenery in Singapore. Berliner Pilsner is targeted towards artists and Vedett is targeted towards hipsters. For the packaging box design, I have the idea to make it fun and hipster at the same time. That is why, I choose bear who is wearing a hoodie, drinking soda and riding a skate board to portray the hipster impression of current youth culture. The bright colours has been chosen to create more fun impression.
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