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The popularity of Influencer Marketing
So, what is influencer marketing? Influencer marketing is a new type of marketing that is popularly used in the digital era where it uses...

Safira Dara Larasati
Apr 29, 20203 min read


How Artfy Label overcome the Covid-19 situation?
Coronavirus outbreak is now increasingly widespread, almost covering all countries in the world, including Indonesia. Declining economic...

Safira Dara Larasati
Apr 22, 20203 min read


The Impact of Covid-19 for Fashion Industry in Indonesia
“In fashion, you cannot expect anything to hold, regardless of the circumstances,” - Anna Francesca Marcesar (Picture source:...

Safira Dara Larasati
Apr 22, 20203 min read


Fashion Revolution Week
Fashion Revolution is a global movement to increase transparency in the fashion supply chain. Fashion Revolution was created in response...

Safira Dara Larasati
Apr 14, 20202 min read


All The Hard Work Paid Off: From Toton Januar Journey.
If I may say, I am a very visual person who prefers watching compare to reading books. Watching Youtube become an activity that I do...

Safira Dara Larasati
Mar 13, 20203 min read


Find Exposure By Putting On a Show
Establishing a brand is not just about designing, realizing and selling products. Getting exposure is what every label wants in order to...

Safira Dara Larasati
Mar 3, 20203 min read


Academic Progress
This is the sixth week of the first term that I went through this year. There have been many changes and adjustments that occurred since...

Safira Dara Larasati
Feb 14, 20202 min read


How to communicate?
They say the real world will begin after finishing college. Many things must be prepared by ourselves to face all of the things that will...

Safira Dara Larasati
Feb 11, 20203 min read


Get to know better: Slow Fashion With Linean
When I returned to Indonesia to enjoy the Chinese New Year holiday, I had the opportunity to meet and get to know the founder of one of...

Safira Dara Larasati
Feb 11, 20204 min read


Podcast: Encourage Youth Culture to dive in Indonesia Fashion Industry
Recently, listening to podcasts is an activity that I do quite often before going to sleep. The world turning to digital brings many...

Safira Dara Larasati
Feb 4, 20204 min read


The Return of Traditional Indonesia Fabric
Batik is one of Indonesia's traditional fabrics that has been passed down from generation to generation. Most batik made with...

Safira Dara Larasati
Jan 28, 20203 min read


An Interview: The collaboration of "TAM ILLI for ARA"
Some time ago in 2019, I had the opportunity to sit down together with the founder of TAM ILLI, Natasha Jasmin Aprilia, who shared her...

Safira Dara Larasati
Jan 27, 20202 min read


The Beginning
Welcome to our first meeting First of all, I want to introduce myself to you before starting all the journeys. My name is Safira Dara...

Safira Dara Larasati
Jan 26, 20202 min read
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